At first, they wanted a logo with a subtle nod to Apple. But after seeing some concept designs, they decided on a compass featuring the coordinates of where their sailboat was “born.”
I tweaked the font to complement the compass design and I incorporated the coordinates of where the sailboat was built. The dot on the “i” is styled as a compass needle.
The hull of iSail is a dark blue. The stickers will be grey with white accents.
